Digital Content Strategist


Company : IBM


Job Location : New York,NY, US


Posted on : 2020-12-01T01:52:00Z



Job Description :

IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesYou re a content marketing expert and you know digital, so let s talk about what you ll do.At IBM Systems, you ll invent things. A new way to tell a story. A smarter strategy. Better ways of working. You ll be part of a top-performing team who has fun, learns from failures and innovates every day. (You don t get to be 105 years old any other way.)The IBM Systems team has first dibs on just about every cool pilot in the company. We're design thinkers who get to spend time honing new skills. We ve changed the way IBM does marketing. Oh yeah, and we make mainframes the Big Iron beneath the hood of just about everything big anyone s ever done with data and all the data storage and software that it takes to build the next-gen IT infrastructure that can think, learn, predict, and compete in the cognitive era. For most, the future is coming. At IBM Systems, we're already delivering it.If you like the idea of working on a legendary brand yes, the one that invented the typewriter, the personal computer, the mainframe, and put a man on the moon then come create with us and be its voice.IBM Systems leads in transformation. What we do for our clients, we re doing for ourselves all the time: reinventing, learning what it takes to stay ahead of technological shifts and building what comes next. We re good at change because we ve never been afraid of it. If you re the same, join us in our next big reveal.About Content Marketing at IBM People are bombarded and disrupted by over 14,000 messages a day. The world doesn t need more content; it needs better content. Hence, the IBM Originals approach to content was created to be the storytelling arm of IBM. We create stories and content experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful to our audience. Do you have what it takes? Want to be part of a company where science and creativity collide to make the new big bang in content? About Your Role You ll drive content success across a business unit, roles and regions, facilitating content strategy, alignment and efficiency through a centralized, consolidated and coordinated methodology for content lifecycle management. You ll work closely with copywriters, designers, digital strategists and project managers to create and plan relevant, new digital, social and mobile contentstrategies and campaigns.Engaging the customer in their journey through compelling storytelling, you must balance tactical expertise with an audience-first approach to planning and overseeing the content strategy, requirements, and deliverables. You are committed to flawless execution and have a passion for creating data- and outcome-driven content experiences in a collaborative environment. You ll report to our IBM Systems Worldwide Editor-in-Chief, and your responsibilities include: Digital Content Strategy: Collaborate with web, paid and social on the content process from ideation to publication for both organic and paid digital content. You will drive digital content plans and collaborate with a variety of stakeholders to publish content across IBM Systems digital properties.o A client-first strategy: Identify areas of opportunity in the market, and create comprehensive strategies that resonate with customers needs and wants.o Competitive analysis: Analyze competitors for their strengths, weaknesses, and unique ways they pursue customers. Use that data to inform strategies that will stand out from the noise and appeal to a targeted audience.o Content audits & map/gap analysiso Pipeline management: Ensure production hits editorial calendar and project milestones, stays within budget and meets delivery dateso Playbook creation for consumption on a global scale Storytelling: Take a comprehensive and strategic approach to storytelling, including the ability to:o Tie together big ideas/concepts in a way that engages customerso Authentically lead customers to the appropriate IBM solutiono Create targeted and differentiated buyer-centric narratives Innovation: Continually explore the newest industry trends, technology, tools, industry insights and platforms to:o Uniquely tell our storyo Develop testing planso Keep us relevant Content Performance: Work with analysts and other teams to monitor content performance and:o Identify content trends on digital initiatives drawing on your knowledge of copywriting, video and graphic design, and social media channel nuances and audience behavioro Understand which content or standards need to be adjusted, repackaged, or eliminatedo Ensure all content meets SEO guidelines, has keyword focus, cross links and contains clear calls to actiono Develop testing plans, working with digital and campaign strategists to ensure all testing is aligned to the role/goal of the content strategy Success Metrics Content marketing performance SEO ranking improvements and web engagement Marketing influence and direct contribution to sales pipeline Content strategy, content and editing quality Internal customer satisfaction, ratings Sales, business partner and geo adoption of enablement materials BU content teams adoption and alignment to new content processes and procedures *Bachelor's degree, or equivalent years of experience required.NBMBAA Required Technical and Professional Expertise 7-10 years of experience in brand and content strategy/planning in digital/content/media Self-directed, thrives in a fast-paced environment, strong communication skills Strong understanding of optimal multi-channel approach: social, digital, media, and content metrics. Knowledge of media planning, distribution, measurement, optimization, and syndication of content Excellent skills in gathering, synthesizing, and analyzing internal and external research and organizing these insights into sound content strategies shareable across channels Familiarity with content/social/SEO Passionate about and a successful track record in taking a new-media approach to content and using data to inspire ideas A portfolio that demonstrates your ability to facilitate and initiate creative thinking in content creation and content strategyPreferred Technical and Professional ExpertisenoneAbout Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.Your Life @ IBMWhat matters to you when you re looking for your next career challenge?Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.Impact. Inclusion. Infinite Experiences. Do your best work ever.About IBMIBM s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0 6fac3445-56d8-4266-bac0-8ecc824adda0

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