Company : Florida Blue
Job Location : null, US
Posted on : 2020-11-18
Job Description :
The Senior Director of Partnerships will play a key functional role in developing, managing and measuring initiatives specific to the Strategic Partnerships that the Medicare Business and Marketing enter into together. This role will work closely with the larger cross functional teams within Enterprise Marketing, including Medicare Marketing Strategy & Campaigns, Medicare Member Experience, Digital & Media, Brand and Local Marketing Strategy. This role will also interact closely within a matrixed environment that spans multiple teams within the Medicare Business and across the organization, including Product, Provider, Field Sales & Marketing, FL Blue Retail Centers and Enterprise Communications This team member will negotiate and develop marketing strategies and plans, with a specific focus on the Medicare customer, to drive lead generating activity as well as member experience and loyalty. The marketing strategy should span across specific partnership needs as well as infuse messaging into Medicare Go-To-Market Campaigns, Media and Field Marketing initiatives as needed. This role will also build and maintain relationships with key partners through frequent interaction (live and virtual) as the key point of contact for Florida Blue Marketing.
Job duties include but are not limited to:
•Provides strategic and tactical leadership in the management of the strategic partnerships both with internal and external partners
•Drives integration of these partnerships across the functional marketing and business teams, recognizing the significance of competing priorities and strategies and adjusting approach as necessary
•Ensures the external partners are continually informed and armed with details about the marketing activation and programming, including talking points for use in content, cobranded marketing etc.
•Work closely with Medicare Sales and Field Marketing to implement appropriate lead generating activity for sales teams embedded into the partnerships
•Collaborate with Strategy & Campaign and Digital & Media teams to ensure integration of the partnerships and retail activities are included in all marketing campaigns and media as necessary
•Track and evaluate performance of programs, services and projects and consult with business leaders to adjust plans to meet changing market and competitive conditions
•Conduct and direct post-campaign analysis to measure performance
•Evaluate market and competitive activity
•Ensure adherence to Legal, Compliance and MRT requirements
•Manages budget for all related partnership activities
•Provides consultation to senior management by sourcing, evaluating and managing new initiatives and business opportunities
•Bachelor's degree or additional related equivalent work experience
•10+ years’ related work experience
•5+ years’ direct supervisory/management experience
•Highly motivated team member who is a self-starter and cultivates an active network of relationships at all levels inside and outside of marketing
•Experience in successfully translating broad marketing strategies into specific objectives and action plans, aligning efforts of key stakeholders to effectively promote ideas and shape opinions navigating to win/win solutions
•Have proven superior attention to detail, project and budget management skills combined with superior program execution skills
•Strategic, critical and creative thinker
•Strong communication skills, including the ability to write effective presentations and present to senior leaders
•BS/BA in Marketing or related area
•Experienced with use of Marketing analytics, measurement and ROI to measure effectiveness of programs
•Experience with partnerships, sponsorships and local market activations
•Experience managing internal and external partners
We are an Equal Opportunity Employer/Protected Veteran/Disabled.
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