Marketing Operations Manager


Company : Heartland Retail


Job Location : Kansas, us


Posted on : 2021-06-11



Job Description :

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services. Simply, we create meaningful technology centered experiences that enable our customers to prosper. If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you. If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together. Summary Heartland Payment Systems Marketing team is currently looking for a Marketing Operations Manager to join the team! The right candidate will be a strong technical marketer who can optimize operating models across the Marketing organization, enabling an acceleration of lead generation, optimal investments with disciplined attribution modeling and economic return analysis, and shorter cycle times through improved lead flows. You will be dedicated to building efficient, scalable, repeatable, and measurable processes through marketing technology and data. Your deep, hands-on marketing operations experience will be key to the performance of our marketing organization and making data-driven decisions as we look to rapidly accelerate our growth. What will you be doing? Deliver a world-class marketing database capability supporting marketing requirements across GTM delivery and reporting for both current and future marketing strategy. Lead the on-going maintenance and development of the marketing database ensuring it ingests the right data, builds the right logic, and is deployed across the right systems to support marketing throughout the customer lifecycle. List management and contact record management for marketing campaigns. Develop, manage, and enable marketing campaign architecture to support business execution and reporting requirements. Build and execute a forward-looking data roadmap to enable key marketing capabilities across data, automation, engagement, and reporting with a particular focus on supporting strategic growth area requirements. Develop a collaborative and inclusive operating model between marketing systems, marketing operations and partners in BI to execute initiatives. Ensure a successful configuration, implementation, and maintenance of all marketing programs including marketing lead and campaign workflows as changes to business requirements dictate. Utilize SFDC,Pardot and third party integrations to collect and segment audiences, link campaigns, track engagement and test conversions. Drive continuous improvement in marketing data capabilities through regular analysis of root cause challenges and remediation plan development and implementation. Understand and report on the health of the marketing database (data quality, gaps/areas for growth, etc.) and perform regular maintenance and data cleansing. What are the requirements? Bachelor’s Degree in Business Administration, Technology/Information Systems, Mathematics, Statistics, Economics, or related field. 8+ years of experience managing marketing technology integrations and data across the marketing ecosystem, CRM, marketing automation, data management tools and platforms. Extensive experience with data and audience segmentation including data flows and data architecture. Advanced understanding of data analysis and database query languages such as R, Python, SQL, etc. Advanced understanding of data visualization tools such as Power BI, Tableau, etc. and experience building reporting dashboards using these tools (Power BI preferred) Proven, hands-on experience building marketing attribution and effectiveness models Experience with Marketing and Sales stack platforms Must have excellent interpersonal, verbal and written communication skills and possess strong leadership and troubleshooting abilities A history of performance excellence with a demonstrated ability to balance big-picture thinking with detail-focused execution Analytical skills and ability to identify, interpret, and use marketing analytics Ability to meet deadlines and work in a fast-paced environment Familiarity with the latest marketing technology trends, as well as established marketing/technology best practices, preferred. Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

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