Global Product Marketing Manager, Cardiovascular Information Systems


Company : GE Healthcare


Job Location : Kansas, us


Posted on : 2021-06-09



Job Description :

JOB DESCRIPTION Job Description SummaryThe Global Product Marketing Manager, Cardiovascular Information Systems will lead the go-to-market strategy for Centricity™ Cardio Enterprise. An integrated cardiovascular PACS and information system, Centricity Cardio Enterprise was recently ranked #1 among cardiology IT software and service vendors by KLAS. Owning positioning, messaging, and content, you’ll work closely with other teams to ensure your solution achieves its revenue goal, increases upgrade and renewal rates, and continues its outstanding year-over-year growth. You work effectively cross-functionally, have worked in cardiology for several years and you enjoy the fast-pace of a changing, growing solutions business.GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Job DescriptionEssential Responsibilities:Understand and analyze customer needs to develop offering and messaging strategiesGather feedback on use cases, selection criteria and functionality needed in the solution from salesIdentify key customer segments and document/communicate high-level business requirements for eachWork with product management and sales to develop target segments, key audiences within the segment, buyer needs and messagingLead and execute compelling content development for marketing campaigns to promote product/service portfolio; work with central and regional teams to execute campaignsLead development of clear and compelling value propositions addressing customer outcomesSupport marketing strategy, sales enablement, launch plans, product naming, messaging and thought leadership for new releasesDemonstrated ability to generate compelling storiesWork with the customer insights team on benchmarking and competitive analysis researchMeasure and drive lead generation, orders and sales performance (as needed)Qualifications:Bachelor’s degree or equivalent and 3+ years of clinical experience in invasive or noninvasive cardiology or cardiology product marketingDeep understanding of cardiology workflowExperience working with a cardiovascular information systemMust be willing to travel - OR -Associate degree and 5+ years of clinical experience in invasive or noninvasive cardiology or cardiology product marketingDeep understanding of cardiology workflowExperience working with a cardiovascular information systemMust be willing to travelPreferred Qualifications: Bachelors or higher degree in a clinically relevant major2+ years’ experience with cardiovascular information systemsExperience working with Centricity Cardio Enterprise and other GE Healthcare products and services5+ years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experienceOutstanding verbal and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simpleStrong analytical and process skillsDemonstrated skills in managing multiple projects successfullyStrong presentation, communication and interpersonal skills, with strong attention to detailDemonstrated ability to work both independently and in a team environmentA self-starter who is dedicated, demonstrates critical thinking abilities and is eager to learn marketing#LI-Remote#LI-CDAdditional InformationGE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). Relocation Assistance Provided: No

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The Global Product Marketing Manager, Cardiovascular Information Systems will lead the go-to-market strategy for Centricity™ Cardio Enterprise. An integrated cardiovascular PACS and information system, Centricity Cardio Enterprise was recently ranked #1 among cardiology IT software and service vendo...


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